One firm. Two engagement modes.
Aptic provides one continuous consulting and management layer. What changes between the two modes is the authority you delegate to it: in Consulting, Aptic investigates and recommends while your team decides and executes; in Management, Aptic can also decide, coordinate and carry work through within the capabilities and limits you set.
Pick the one that matches how much you want to delegate.
Both modes run the same review, the same investigation and the same standards. The difference is where your team hands over: at the decision, or after it.
Consulting
Aptic investigates and recommends. You decide and execute.
Aptic watches the business, investigates to the best-supported explanation, weighs the alternatives, and gives you a recommendation with its reasoning exposed. Recommendations become tracked decisions, tasks and experiments in your workspace - your team carries them out.
Owners with a team that can act, who want a sharper read on what to act on.
Management
Aptic can also decide, coordinate and carry work through.
Everything in Consulting, plus the authority to act on it. Within the capabilities and limits you delegate, Aptic makes the routine calls, coordinates the work, carries out the digital work it is authorized to do, and assigns the rest to a named person. Nothing quietly drops.
Owners who need both better decisions and reliable follow-through.
Six practice areas, one business, one conversation.
Your business is reviewed by six specialist practice areas at once, and they read each other. A marketing finding that creates an operations problem is caught before it reaches you as two separate reports.
Strategy
Positioning, pricing, prioritization, market choices and launch sequencing - with the reasoning shown, not just the conclusion.
Marketing
Acquisition, campaigns, analytics, site performance, conversion and retention - measured against revenue, not against impressions.
Operations
Bottlenecks, fulfillment, vendors, support load and refund patterns - the part of the business that quietly decides whether growth is worth having.
Finance
Margin, runway, unit economics, budgets and projections. Finance is advisory and does not move money - it never holds a payment credential.
Management
Goals, projects, owners, reviews and follow-ups - so a decision made in March is still being tracked in June.
Automation
Repeatable work that can be handed over safely, turned into governed actions with an approval step and a record.
What you get regardless of which mode you pick.
A review that runs without you
The work does not start when you open something. Aptic re-reads every connected system on a schedule, so a problem that appears on a Tuesday surfaces on the Tuesday.
Findings with their evidence attached
Every recommendation states the issue, the readings behind it, the expected impact, the risk, and what to do next. Ask why, and Aptic shows the readings it used and the ones it discarded.
Authority you delegate, not authority we assume
Permission is granted per capability and action type. High-risk and sensitive actions require a person; proven low-risk work can run inside explicit limits. Aptic never holds a payment credential and never moves money.
People on the hard parts
Agents run the continuous review and the preparation. Human consultants take the sensitive, contested and high-judgment work.
A verdict after the decision
Two weeks on, Aptic compares before with after and tells you whether it worked - including when it did not. The misses stay in the record beside the hits.
What actually lands in your week.
The analysis, coordination and automation happen out of sight. What reaches you is a short list of things worth reading and deciding on.
- A prioritized set of recommendations, each with evidence and a next step
- Weekly and monthly business reviews you can read in ten minutes
- A living business plan that changes as the business does
- Tasks, initiatives and experiments created from decisions you approved
- Approval requests for anything sensitive or high-impact
- Reports you can forward to a board, a lender or an investor unedited
- Measured outcomes showing what changed after each decision
- An auditable record of decisions, approvals, outcomes and lessons, retained per your agreement
Not sure which mode you need?
Tell us what you run and what you are trying to fix. We will tell you which mode fits, or that neither does.