Office

Make the big calls with the numbers in hand.

The Strategy office sizes up markets, competitors, and pricing, weighs every move against your margins, capacity, and cash, and keeps an investor's eye on what makes the business worth more.

What it takes off your desk.

In Management, the office does this work at the level of autonomy you set. In Advisory, it recommends each step and your team makes the change.

  • Research where to compete

    Size markets, customer groups, and locations, and compare where you are most likely to win.

  • Sharpen your competitive position

    Compare how you and your competitors price, promise, and are reviewed, and find the gap you can own.

  • Set your pricing strategy

    Prices, discounts, and tiers tested against costs, demand, and what customers will pay.

  • Turn big changes into a plan

    Big changes split into stages, each with a target, an owner, and a checkpoint.

  • Make the business worth more

    The moves most likely to make the business worth more, with the assumptions behind each.

  • Prepare for a deal or exit

    A commercial and operational review of a business you might buy, or of yours before a sale.

Ask in your own words.

Each answer draws on your connected records and earlier decisions, with any gaps explained.

  • Should we open a second location or improve the first?
  • Are our prices leaving money on the table?
  • What would make the business worth more in five years?
  • Is this business worth buying?

Common questions.

Will Aptic make big decisions for us?

No. Major moves, like a new location or a price change, stay with you. The Strategy office compares the options and keeps the plan current.

Can it help us buy or sell a business?

It reviews the commercial and operational side of a deal and gets your business ready for a sale. Legal and financial due diligence still needs your lawyer and accountant.

Does it watch competitors?

Yes. It tracks how competitors position and price themselves, and flags the changes that matter to your plan.

Bring expert help to your business.

We are bringing companies on in small groups. Tell us about your business and we will reach out when there is a place for you.