Aptic is an expert consulting firm. Our consultants and AI agents work together across strategy, marketing, finance, and operations—identifying what needs attention, carrying out authorized work, and tracking what happens next.
Built on experience with
Large companies have specialists in strategy, finance, and marketing working on the business every day. Most companies get a few hours of outside help when they can justify the cost, or go without. Aptic exists to close that gap, with consultants and AI agents working together on your business every day.
The analysis, planning, and follow-through you would expect from a top firm, applied to your numbers, your customers, and your market.
Aptic's consultants work with the AI agents on your business every day. The agents do the analysis and routine work around the clock, and the consultants guide it, check it, and bring the experience behind it.
Aptic works on the business you run today, every day, not only when a project is big enough to justify bringing in a firm.
A marketing decision affects more than marketing. More demand changes workloads. Pricing changes margins. A late delivery can change what you should promise a customer.
Aptic brings those connections into the same conversation, using your business records, goals, and constraints to decide what deserves attention.
Shows Which campaigns bring leads, and what each lead costs.
On its own, may not show Which of those leads became paying work.
Shows Where visitors land, and what they do before they ask for a quote.
On its own, may not show Whether those visitors were worth paying for.
Shows Which leads became jobs, and what each job was worth.
On its own, may not show Which campaign or page brought the customer in.
Shows What each kind of job earns after its costs.
On its own, may not show Which campaigns bring in the profitable kind.
Shows How much more work your team can take on.
On its own, may not show How much demand is already on the way.
What to change, what it should earn, and how it will be checked, with the evidence from each source behind it.
See the issues worth investigating, the decisions waiting for you, and the work already underway. Understand what changed, why it matters, and what Aptic recommends doing next.
When information is missing or unreliable, Aptic makes the gap visible.
Leads are up 31% this month. New accounts are flat.
Most of the new leads come from the broad office supplies campaign. Few of them become accounts, and the orders they bring are small.
| Campaign | Cost per lead | Leads to accounts | Gross profit per $1 of ads |
|---|---|---|---|
| Office supplies, broad | $25 | 168 → 12 | $0.46 |
| Bulk paper for businesses | $75 | 40 → 14 | $3.73 |
From Google Ads, website analytics, sales records, accounting, and the delivery schedule
Aptic investigates a problem, prepares a course of action, and follows through on the work it is authorized and equipped to do. Work that needs your team stays connected to its owner, deadline, and expected result.
You can see what is proposed, what is waiting, and what has actually been completed.
Move $40 a day from broad office supplies searches to bulk paper for businesses
Each dollar on the broad campaign returns $0.46 in gross profit from new accounts. On bulk paper it returns $3.73, and the delivery routes have room for the extra orders.
Office supplies, broad: daily budget$140 → $100
Bulk paper for businesses: daily budget$100 → $140
Office supplies, broad: searches excluded, such as “free” and “printable”14 added
Total ad spendUnchanged, $240 a day
Judged onGross profit from new accounts, at 7 and 14 days
ExpectedAbout 25 fewer leads and $1,500 more gross profit every two weeks
Undone ifGross profit from new accounts falls more than 20%
The Dunder Mifflin example starts with advertising. The same connected reading applies to cash, operations, and what you sell.
The growth plan waits two weeks.
Hold the planned ad increase, collect the two largest overdue invoices first, and grow the weekday events the kitchen can actually take.
Improve one offer, reprice one, stop one.
Add weekend times to the class packs, reprice personal training, and discontinue the nutrition plan.
Aptic runs one loop, every day. You set the direction, and Aptic's consultants and AI agents work on it together: the agents do the analysis and day-to-day work around the clock, and the consultants guide it, check it, and take on the calls that need a person. The results come back to you, and the loop starts again.
Goals, budgets, limits, and how much Aptic can do without asking.
Aptic's consultants and AI agents turn your goals into priorities and a plan, built on how your business makes money.
The agents do the work in the tools you already use, around the clock. The consultants guide it, check it, and handle the parts that need a person.
Anything outside your limits waits for your approval, with the reason, the risk, and how to undo it.
What changed, whether it worked, and what comes next, in plain language, with consultants to talk it through. No dashboards to read.
How Nydus Foundation reached more readers and learners.
Eight offices, one plan: strategy, marketing, and a Google Ad Grant that now brings readers to a free library every day.
Read the case study350×
More clicks
−94%
Cost per conversion
20×
More of the grant used
3×
The required click-through rate
Straight answers
That is the standard Aptic is built to. Our consultants and AI agents start from how your business makes money, keep estimates separate from facts, and check whether each change helped. The agents do the analysis and day-to-day work, and the consultants guide it, check it, and take on the calls that need a person.
Aptic works on your business every day, not only when a project is big enough to justify a firm. There are no billable hours, so nothing gains from work taking longer. Your ad, analytics, and website accounts stay in your name, with every change and its history.
An AI chat app answers when you ask, and the work stays with you. A dashboard shows numbers and leaves the reading to you. Aptic does the work: it investigates, proposes what to change, carries out what you authorize, and reviews what happened.
No. Aptic takes on the work you would otherwise hand to a consulting firm or agency, like analysis, campaigns, reports, and follow-up, so your people can focus on the work that needs them.
Only within what you authorize. Connecting a system gives Aptic access for the agreed work; permission to make changes is granted separately, with limits on scope and spending. Anything outside those limits comes back to you, and in the current pilot every external change needs your approval.
The current pilot starts with customer acquisition, website improvements, and the financial and operating context behind those decisions, with Google Ads and Meta Ads as the first channels where Aptic carries out changes. Each engagement begins with a defined scope you agree to.
See what Aptic would take on for your business, what it costs, and how to begin.