Aptic is your complete consultant and agency. Our consultants and AI agents plan, run, and improve the work across strategy, marketing, finance, and operations, every day.
Built on experience with
Our mission
Large companies have specialists in strategy, finance, and marketing working on the business every day. Most companies get a few hours of outside help when they can justify the cost, or go without.
Aptic closes that gap.
Our consultants and AI agents learn how your business makes money, do the work, and check what it changed. The level of service large companies get, for yours.
The analysis, planning, and follow-through you would expect from a top firm, applied to your numbers, your customers, and your market.
The agents do the analysis and routine work around the clock. The consultants guide it, check it, and bring the experience behind it.
Aptic works on the business you run today, not only when a project is big enough to justify bringing in a firm.
01 Understand
A marketing decision changes more than marketing. More demand changes workloads, pricing changes margins, and a late delivery changes what you can promise.
Aptic reads your records, goals, and limits together, and decides what deserves attention.
Shows Which campaigns bring leads, and what each lead costs.
On its own, may not show Which of those leads became paying work.
Shows Where visitors land, and what they do before they ask for a quote.
On its own, may not show Whether those visitors were worth paying for.
Shows Which leads became jobs, and what each job was worth.
On its own, may not show Which campaign or page brought the customer in.
Shows What each kind of job earns after its costs.
On its own, may not show Which campaigns bring in the profitable kind.
Shows How much more work your team can take on.
On its own, may not show How much demand is already on the way.
What to change, what it should earn, and how it will be checked, with the evidence from each source behind it.
02 Prioritize
Every day, Aptic shows what changed, why it matters, and what it recommends next, beside the decisions waiting for you and the work already underway.
When information is missing or unreliable, Aptic says so.
See how Aptic worked this out31% more quote requests this month. No more regular customers.
Most of the new quote requests come from one broad ad for office supplies. Few of those people become regular customers, and the orders they place are small.
| Ad | Cost per quote request | Requests → regular customers | Profit from every $1 of ads |
|---|---|---|---|
| Office supplies, broad | $25 | 168 → 12 | $0.46 |
| Bulk paper for businesses | $75 | 40 → 14 | $3.73 |
From Google Ads, website analytics, sales records, accounting, and the delivery schedule
03 Act
Aptic prepares the plan and carries out the work you authorize. Work that needs your team stays tied to an owner, a deadline, and the result it should bring.
You see what is proposed, what is waiting, and what is done.
Move $40 a day from the broad office supplies ad to ads for bulk paper
Every $1 on the broad ad brings back 46 cents of profit from new customers. On bulk paper it brings back $3.73, and the delivery vans have room for the extra orders.
Broad office supplies ad: daily budget$140 → $100
Bulk paper ads: daily budget$100 → $140
Broad office supplies ad: searches it no longer shows for, such as “free” and “printable”14 added
Total ad spendUnchanged, $240 a day
Judged onProfit from new regular customers, at 7 and 14 days
ExpectedAbout 25 fewer quote requests and $1,500 more profit every two weeks
Undone ifProfit from new regular customers falls more than 20%
The Dunder Mifflin example starts with ads. The same reading works for cash, operations, and what you sell.
The growth plan waits two weeks.
Hold the planned ad increase, collect the two largest overdue invoices first, and grow the weekday events the kitchen can actually take.
Improve one offer, reprice one, stop one.
Add weekend times to the class packs, reprice personal training, and discontinue the nutrition plan.
How Nydus Foundation reached more readers and learners.
Eight offices, one plan: strategy, marketing, and a Google Ad Grant that now brings readers to a free library every day.
Read the case study350×
More clicks
−94%
Cost per conversion
20×
More of the grant used
3×
The required click-through rate
Straight answers
That is the standard Aptic is built to. Every piece of work starts from how your business makes money, keeps estimates separate from facts, and is checked afterward to see whether it helped.
There are no billable hours, so nothing gains from work taking longer. Aptic carries the work through instead of handing you a report, and your ad, analytics, and website accounts stay in your name, with every change and its history.
An AI chat app answers when you ask, and the work stays with you. A dashboard shows numbers and leaves the reading to you. Aptic does the work: it investigates, proposes what to change, carries out what you authorize, and reviews what happened.
No. Aptic takes on the work you would otherwise hand to a consulting firm or agency, like analysis, campaigns, reports, and follow-up, so your people can focus on the work that needs them.
Only within what you authorize. Connecting a system gives Aptic access for the agreed work; permission to make changes is granted separately, with limits on scope and spending. Anything outside those limits comes back to you, and in the current pilot every external change needs your approval.
The current pilot starts with customer acquisition, website improvements, and the financial and operating context behind those decisions, with Google Ads and Meta Ads as the first channels where Aptic carries out changes. Each engagement begins with a defined scope you agree to.
See what Aptic would take on for your business, and how to begin.