Office

More customers, not just more clicks.

The Marketing office improves your ads, search, website, tracking, and email as one system, moving spend toward what brings in profitable customers, and it keeps checking every day, not once a quarter.

What it takes off your desk.

In Management, the office does this work at the level of autonomy you set. In Advisory, it recommends each step and your team makes the change.

  • Manage Google Ads

    Audit and improve Search, Shopping, and Performance Max campaigns, with budgets and bids kept within your limits.

  • Manage Meta ads

    Facebook and Instagram campaigns and audiences, judged by orders, not likes.

  • Improve search and AI visibility

    SEO and answer-engine visibility, so you show up on Google and when people ask an AI assistant.

  • Turn more visits into sales

    Find where visitors drop off, rewrite unclear pages, and A/B test the fixes.

  • Set up Google Analytics

    GA4 events, conversions, and reports that show where customers come from.

  • Manage Google Tag Manager

    Tags, consent mode, and conversion tracking set up, tested, and documented.

  • Bring customers back

    Welcome, win-back, and follow-up email in tools like Klaviyo or Mailchimp, with deliverability checked.

  • Fill your sales pipeline

    Generate leads and give your sales team the materials and follow-up to close them.

  • Report on every channel

    One view of cost per customer across ads, search, and email, without counting an order twice.

Ask in your own words.

Each answer draws on your connected records and earlier decisions, with any gaps explained.

  • Which ads are worth the money?
  • Why are website visits up but sales flat?
  • Do we show up when people search with AI?
  • Where should next month’s marketing budget go?

Common questions.

Can Aptic run our ads?

In Management, yes, within the budgets, limits, and autonomy you set. In Advisory, Aptic recommends the changes and your team makes them.

Does Aptic write our website copy?

It drafts and tests website copy and messages. Design, photography, and video come from your team, your designer or creative agency, or a partner we introduce.

Can it replace our marketing agency?

It can take on the planning, ad management, tracking, and reporting an agency handles, every day and within your limits, with Aptic's consultants working alongside it. Your ad and analytics accounts stay in your name, with every campaign and its history. Design, photography, and video still come from people.

How are results measured?

By sales and customers, not just clicks. Results by channel avoid counting the same order twice.

Is this like having a fractional CMO?

In many ways. The Marketing office sets the plan and does the work across ads, search, your website, and email every day, with Aptic's consultants working alongside it. Design, photography, and video still come from people.

Bring expert help to your business.

We are bringing companies on in small groups. Tell us about your business and we will reach out when there is a place for you.