Can Aptic run our ads?
In Management, yes, within the budgets, limits, and autonomy you set. In Advisory, Aptic recommends the changes and your team makes them.
Does Aptic write our website copy?
It drafts and tests website copy and messages. Design, photography, and video come from your team, your designer or creative agency, or a partner we introduce.
Can it replace our marketing agency?
It can take on the planning, ad management, tracking, and reporting an agency handles, every day and within your limits, with Aptic's consultants working alongside it. Your ad and analytics accounts stay in your name, with every campaign and its history. Design, photography, and video still come from people.
How are results measured?
By sales and customers, not just clicks. Results by channel avoid counting the same order twice.
Is this like having a fractional CMO?
In many ways. The Marketing office sets the plan and does the work across ads, search, your website, and email every day, with Aptic's consultants working alongside it. Design, photography, and video still come from people.