Our mission is to give every organization the level of service large companies get. Through our pro bono programs, Aptic’s consultants and AI agents bring that service to organizations that serve their communities.
Programs
Each program covers one kind of work, chosen where expert help goes furthest. Places are limited, and we select the organizations we take on.
For nonprofits · Open now
For nonprofits already advertising with a Google Ad Grant, we manage the account: keeping it within the program’s rules, measuring what matters to the mission, and reaching more of the people they serve.
See the programFor nonprofits · Open now
For nonprofits whose website needs steady care, we manage it: keeping it current and working well, measuring what visitors do, and making it simple to donate, volunteer, or get in touch.
For nonprofits
Google Ad Grants gives eligible nonprofits free search advertising every month. Many use only a small part of it: the account cannot tell which visits matter to the mission, so it has little to learn from.
Keeping the grant takes steady work too. The program sets rules on click-through rate, conversion tracking, and account quality, and an account that falls short can be deactivated.
Large organizations have a team for this. Our program brings that level of care to the nonprofits that do not.
What it covers
Our consultants guide the work and check it, AI agents do the analysis and the day-to-day work, and you approve every change.
Click-through rate, conversion tracking, and account quality are checked every month, so the grant stays active.
Conversions set around your mission: donations, sign-ups, volunteers, or people reading and learning.
Campaigns organized around what people are searching for, in each language you serve.
Mission-led ad copy, drafted for your approval and measured against what ran before.
Spending paced against the monthly grant, so more of it goes to work while the cost of each result falls.
What changed, what it achieved, and what comes next, written for your team and your board.
Tell us about your organization, your mission, and the campaigns running on your Google Ad Grant.
A person reads every application and tells you whether it is a fit for the program.
You give Aptic access to your Google Ads account. It stays yours, and you can withdraw access at any time.
Our consultants review the account, set the goals with you, and propose the first changes.
The work continues week by week, with a review each month and your approval before every change.
Nydus Foundation, an education nonprofit, was using a small share of its Google Ad Grant. Within three months, clicks grew 350-fold and each conversion cost 94% less.
How Nydus Foundation reached more readers and learners.
An education nonprofit reaching more readers, with one plan across the organization and a Google Ad Grant put to work.
Read the case study350×
More clicks
−94%
Cost per conversion
20×
More of the grant used
3×
The required click-through rate
Places in each program are limited, and we select the organizations we take on. Tell us about yours and the program you are applying for, and we will let you know if we can offer you a place.
Meeting these criteria does not guarantee a place. Aptic selects organizations at its own discretion and may change, pause, or end a program at any time.
Read the program termsStraight answers
Yes. For the organizations we select, Aptic does the work the program covers pro bono, for as long as the program and their place in it continue.
At our own discretion. We consider fit with the program, how much our work could add, and our capacity at the time. We cannot accept every application, we may not give a reason for a decision, and we may change, pause, or end a program, or an organization’s place in it, at any time.
Yes. Aptic works in the account you own, with access you grant and can withdraw at any time.
Yes. The program is for nonprofits already in Google Ad Grants and advertising with it: we manage campaigns that are running, not the application for the grant.
You do. Every change is proposed with its reasoning and made once you approve it.
Each program covers its own work. If you want help across your organization, as Nydus Foundation did, tell us when you apply.