New signups can hide customers quietly leaving. Aptic reads billing, product usage, and support together, and shows who is likely to cancel, why, and what to change first.
Built on experience with
Aptic's offices answer them from your own records.
Connect cancellations to product usage, support tickets, and plan changes.
Compare acquisition cost with how long customers stay and what they pay.
See which plans customers outgrow, downgrade from, or never fully use.
What these numbers suggest when read together.
Customers canceling in their first 90 days up from 9% to 17%
Only 38% of new accounts finish setup in their first week
Setup questions now 44% of all tickets
New customers are leaving before they get set up. Add guided help for the two setup steps where most accounts stall, check in with accounts that have not finished after a week, and compare 90-day retention for the next two months of signups.
Confidence: Medium-high. Billing and usage records link unfinished setup with early cancellations. The follow-up test checks whether fixing setup is what helps.
Signups measure interest. Retention measures value.
You choose what Aptic can see. Reading a source does not authorize changes.
They share one picture of your business and act within the autonomy you set.
Judge channels by the customers who stay, not just the ones who sign up.
Explore the officeTrack recurring revenue, cancellations, and what each customer costs to win.
Explore the officeSee which customers leave, when, and what they did before canceling.
Compare acquisition cost with retention for each channel.
Improve the step where most new accounts stall and track 90-day retention.
Aptic does not replace the people who create for your business. We work with your team or agency on design, copy, and other creative work that people make, and with the professionals you already use, like your accountant or attorney. When you need someone new, we can introduce partners we work with.
No. Aptic reads from the tools you already use and connects them with billing and support, so you see the whole picture.
Aptic recommends plan and pricing changes with the evidence behind them. Decisions on price stay with you.
Aptic can prepare check-in messages for accounts at risk. Whether they wait for approval or go out on their own depends on the autonomy you set.
We are bringing companies on in small groups. Tell us about your business and we will reach out when there is a place for you.