Are these figures real quotes?
No. The typical ranges are illustrative estimates of what separate firms, agencies, or fractional specialists charge. Replace them with what you actually pay, and treat the result as an estimate, not a guarantee.
Does the estimate include what Aptic costs?
No. It shows what the work costs you today and what comes back when Aptic takes it on. Aptic's pricing is on the pricing page.
What if we do not pay any outside firms today?
Leave every box unticked and count your time. Many businesses do this work themselves, in evenings and on weekends, or leave it undone. The hours you and your team get back are often the larger part of the estimate.
Which costs stay mine?
Advertising spend, software subscriptions, hosting, and any other technology you use are paid by you, directly to those providers, and are not part of this estimate. Aptic never holds payment credentials or moves money.
Does Aptic replace my agency or my team?
Aptic takes on the work you would otherwise hand to a consulting firm or agency, like analysis, campaigns, reports, and follow-up, so your people can focus on the work that needs them. Human-made design and copy, and work that needs a licensed professional, stay with your team or partners, and Aptic works alongside them.
Where do the hours come from?
From work that no longer waits for you: reading reports, checking campaigns and numbers, updating the website, chasing suppliers and providers, and preparing for meetings. You still set the direction and approve what your settings require, which takes far less time than doing the work.