Turn more signups into lasting customers.
Connect marketing, product use, billing, and support. See who stays, why others leave, and whether growth covers its costs.
Three questions worth answering.
Bring your records together to see the full picture.
Which channels bring customers who stay?
Compare the cost of gaining customers who are still paying six months later.
Why do customers leave?
Check early product use and support requests alongside cancellation reasons.
Is our pricing change working?
Track signups, paying customers, and revenue after a price change.
More trials. Fewer people getting started.
What these numbers suggest when viewed together.
-
Acquisition
Trial signups up 26% after the pricing page change
-
Product
Activation within seven days down from 48% to 31%
-
Support
Setup tickets per hundred trials up 80%
Recommended next step
The new pricing page may be attracting customers the product does not suit. Test restoring the fit requirements and compare activation and support needs.
Why this recommendation?
Confidence: Medium-high. The timing matches across three tools. Compare the old and new pages for two weeks.
Judge growth by customers who get value and stay.
What Aptic reads in a subscription business.
Connections are read-only by default. Changes need separate permission.
- Product use: setup, key actions, and return visits
- Billing: plans, upgrades, failed payments, and cancellations
- Marketing: spending and customer sources
- Support: request volume and common problems
Where we focus first.
These specialists work together on your priorities.
Marketing
See which channels bring customers who stay.
Strategy
Review prices, plans, and the customers you serve best.
Finance
Check whether customer revenue covers the cost of growth.
Your first 30 days.
- 01
Customer value by source
Compare acquisition costs with value after three and six months.
- 02
Reasons customers leave
Find early behaviors linked to cancellation and lost revenue.
- 03
One measured improvement
Test a pricing or onboarding change and review the result.
Find the growth that pays off.
Tell us about your business and what you want to improve.