A week with Aptic, from the signal to the verdict.
Most business software waits for you to ask. Aptic starts before you open it. Below is one problem followed end to end - from the moment it was noticed to the moment we knew whether the fix had worked.
Three tools showed three dashboards. Only one conclusion was right.
Every system you own reports on itself. None of them reports on your business. That gap is the reason Aptic exists.
- Ad platform
Traffic up 20%
Looks like a win.
- Point of sale
Revenue up 7%
Looks fine.
- Operations
Peak queue time up 80%, staffing unchanged
Looks like a busy month.
You are paying for demand your floor cannot serve. Each extra visit is now costing you margin and goodwill at the same time. Fix peak capacity before buying more traffic.
No single system had the data to reach that. Aptic reads them together, which is the whole point.
One problem, followed end to end.
This is the shape of every piece of work Aptic does. The subject changes each time. The discipline does not.
- 01 Monday
Aptic notices
The overnight review flags that peak queue time has sat outside its normal range for four days running while staffing has not moved. It becomes a signal with the readings attached - not an alert you have to interpret yourself.
- 02 Tuesday
Aptic investigates
It rules out the obvious explanations first: staffing is level, no menu change, no equipment fault logged. Then it cross-reads the ad account and finds the spend increase that began nine days earlier. It tells you what it is confident about and what it is not.
- 03 Wednesday
You get a recommendation
One page: what is happening, what caused it, what to do about it, what it should be worth, how confident Aptic is, and what could go wrong. Not a chart to interpret - a decision to make.
- 04 Wednesday
You decide
Approve, edit, snooze, or ask for more. High-risk and sensitive actions - anything material to spend, access, customers, or public content - always reach a person, whatever else you have delegated.
- 05 Thursday
The work happens
Digital work you have authorized, Aptic does - once - and then reads back what actually landed instead of assuming it worked. Everything else becomes a task with a named owner and proof it was done.
- 06 Two weeks on
The verdict
Aptic compares the period before the change with the period after and tells you plainly whether it worked. Including when it did not. A null result is still a result, and because the engagement is continuous rather than periodic, it is one you actually get.
And when you have a question, you ask.
The loop above runs whether or not you are watching. The rest of the time you can simply ask, in plain language, without picking a tool, a framework or an agent first.
- Aptic gathers the context across every connected system before it answers
- It says plainly when the data behind an answer is thin
- Any answer can become a recommendation, a decision, a task or an experiment
Questions people actually ask
- Why were sales down last week?
- What should we focus on this month?
- Can we afford to hire in March?
- Which of these two changes should we do first?
A decision and a path to action - not another dashboard.
This is the object Aptic produces. Everything else on this page exists to make one of these worth reading on a Wednesday morning.
Cap weekday peak ad spend until service recovers
- What we found
- Paid traffic is up 20% since the 3rd. Revenue is up 7%. Peak queue time is up 80% on unchanged staffing, and reviews mentioning waiting have tripled.
- Most likely cause
- Acquisition is generating demand the operation cannot serve at peak. The extra spend is buying visits that convert worse and cost goodwill on the way out.
- Recommended action
- Cut weekday 11:00-14:00 bids by 30% for two weeks and move one shift to cover the peak. Reassess before restoring spend.
Evidence 4 readings across 3 connected systems
Aptic does the work. You keep the decisions that matter.
The loop above runs whether or not you are watching. What Aptic may do at the end of it is entirely your call, and you can change that call at any moment.
- Authority is delegated per capability and action type - high-risk and sensitive actions always reach a person
- Proven low-risk work runs on its own only inside explicit limits you set
- Aptic starts by showing you what it would have done, before it is allowed to do it
- One click pauses any practice area, any action, or everything at once
- Every decision and its outcome is written to a durable, auditable record you can review or hand to an auditor
What the first thirty days look like.
Week one - connect and calibrate
You connect what you have, or upload it. Aptic reads your business, asks about what it cannot infer, and tells you where the data is thin before drawing conclusions from it.
Week two - the first findings
The first review arrives: what is working, what is not, and what Aptic would look at first. Expect some of it to be things you already knew. That is how you calibrate whether to trust the rest.
Weeks three and four - the first decisions
Recommendations start arriving with actions attached. You approve the ones you want. Aptic begins building the record it will later measure itself against.
The questions people actually ask.
Can Aptic change things in my accounts without asking?
Only where you have delegated that specific capability and action type, inside limits you set, and only after that work has a track record. The default is that Aptic proposes and waits. High-risk and sensitive actions always reach a person, and Aptic never holds payment credentials or moves money.
What happens when Aptic is wrong?
It gets recorded as wrong. Every recommendation is measured after the fact against what it predicted, and the misses stay in the record beside the hits. A firm that only reports its wins is not measuring anything.
Do I need clean data to start?
No. Aptic grades what it can see and says so when a conclusion rests on thin evidence, rather than handing you a confident answer built on a bad number. If you have no data at all yet, it works from your assumptions instead and keeps score on which ones turn out to be true.
Is this replacing my team?
It covers the work nobody currently has time for - the weekly review that slips, the follow-up nobody owns, the analysis you would otherwise need a consultant for. Your team keeps doing the work only they can do.
How is this different from a dashboard?
A dashboard tells you what happened and leaves the thinking to you. Aptic tells you what it means, what to do about it, coordinates the work that follows, and reports whether it worked. If a chart is all you need, you do not need Aptic.
What if I want to stop?
One click pauses everything immediately. Your data is yours, exportable at any time, and deleted on request, subject only to records we are legally required to keep.
See what Aptic finds in your business.
Aptic is in private beta. Tell us what you run and what you are trying to fix, and we will tell you honestly whether it is a fit.