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Aptic
Consultoria especializada para empresas em crescimento

Experiência de grandes consultorias, feita para o seu negócio.

Aptic oferece a pequenas e médias empresas o pensamento estratégico, o apoio especializado e a execução prática normalmente reservados a empresas maiores.

Why Aptic exists

You should not need a Fortune 500 budget to get serious business advice.

Owners make hard calls every week: what to focus on, why performance moved, where money is leaking, and which project has quietly stalled. Traditional consulting can answer those questions, but it is often out of reach or too intermittent for a growing business. Aptic brings the rigor of a larger consulting engagement into an ongoing partnership that stays close to your priorities and helps turn decisions into progress.

Why this is different

Three tools showed three dashboards. Only one conclusion was right.

Every system you own reports on itself. None of them reports on your business. That gap is the reason Aptic exists.

  • Ad platform

    Traffic up 20%

    Looks like a win.

  • Point of sale

    Revenue up 7%

    Looks fine.

  • Operations

    Peak queue time up 80%, staffing unchanged

    Looks like a busy month.

What Aptic concluded

You are paying for demand your floor cannot serve. Each extra visit is now costing you margin and goodwill at the same time. Fix peak capacity before buying more traffic.

No single system had the data to reach that. Aptic reads them together, which is the whole point.

What you actually receive

A decision and a path to action - not another dashboard.

This is the object Aptic produces. Everything else on this page exists to make one of these worth reading on a Wednesday morning.

Marketing · Operations Illustrative example

Cap weekday peak ad spend until service recovers

What we found
Paid traffic is up 20% since the 3rd. Revenue is up 7%. Peak queue time is up 80% on unchanged staffing, and reviews mentioning waiting have tripled.
Most likely cause
Acquisition is generating demand the operation cannot serve at peak. The extra spend is buying visits that convert worse and cost goodwill on the way out.
Recommended action
Cut weekday 11:00-14:00 bids by 30% for two weeks and move one shift to cover the peak. Reassess before restoring spend.
Expected impact
+$2,400 / month
Confidence
Medium-high
Risk
Low · reversible

Evidence 4 readings across 3 connected systems

Every field on this card can be challenged. Ask why, and Aptic shows you the readings it used and the ones it discarded.
Veja como funciona
How it works

Aptic turns business signals into action.

One loop runs the whole engagement, and it is the same loop on every page of this site: watch, detect, investigate, recommend or decide, plan and coordinate, execute where authorized, verify and measure, learn and adapt. What changes between engagement modes is how much of it you delegate.

01

Watch

Aptic reviews your data, goals, tasks, campaigns, operations, and key business signals on a schedule.

02

Detect

When something important changes, Aptic turns it into a clear signal with evidence attached.

03

Investigate

Aptic looks for the best-supported explanation, rules out the credible alternatives, and says plainly what is still uncertain.

04

Recommend or decide

You get the call to make, with expected impact, confidence, risk, and the next step. Where you have delegated the decision, Aptic makes it and shows you the same reasoning.

05

Plan and coordinate

The decision becomes sequenced work with owners and dates, across whichever parts of the business it touches.

06

Execute where authorized

Work you have authorized Aptic to do, it does - then reads the system back to confirm what actually landed. Everything else goes to a named person.

07

Verify and measure

Aptic compares the period before the change with the period after and reports what actually happened, including when nothing did.

08

Learn and adapt

The outcome feeds back in, so the next recommendation is sharper and the misses are not repeated.

Your team

Thirteen specialist offices, one team.

Get practical support across the areas that shape your business, without having to hire a separate firm or leader for each one.

Executive
Coordinates cross-office priorities, enterprise risks, operating reviews, and owner briefings.
Strategy & Transformation
Supports market and competitive research, positioning, pricing, GTM, roadmaps, business cases, diligence, value creation, and exit readiness.
Product Management
Synthesizes customer insight, guides product discovery, validates solutions, prioritizes roadmaps, and evaluates adoption and releases.
Management Consulting
Improves goals, missions, decision rights, team capacity, org design, operating cadence, and change adoption.
Marketing & Growth
Diagnoses and improves paid media, channel mix, SEO/AEO, analytics, website structure and copy, conversion, and signup activation; it can propose governed page, campaign, and measurement changes.
Operations Consulting
Addresses process bottlenecks, fulfillment, service delivery, support backlogs, vendors, procurement, inventory, capacity, and reliability.
Finance Consulting
Provides read-only financial analysis for margin, runway, unit economics, budgets, profitability, working capital, and financial planning.
Brand, Design & Communications
Develops and reviews messaging, visual identity, brand platform, naming, product marketing, PR, thought leadership, and organic social.
Revenue Operations
Improves pipeline hygiene, sales enablement, GTM handoffs, revenue forecasting, outbound motion, and revenue leakage across marketing, sales, and fulfillment.
Lifecycle & Retention
Identifies churn and retention risks; improves onboarding, lifecycle email and SMS, deliverability, expansion, win-back, and referral loops.
Legal & Compliance
Flags gaps in contracts, filings, governance, IP, privacy, worker classification, and permits; it clearly escalates matters requiring a licensed lawyer.
Technology & Cloud
Reviews architecture, scalability, delivery reliability, cloud cost, platform security, automation readiness, APIs, data governance, and modernization options.
Security & Compliance
Assesses business security posture, access and identity controls, incident readiness, evidence for buyer questionnaires, AI governance, and control gaps.
Proactive and reactive

Aptic works ahead of you - and answers when you ask.

Proactive

Always-on monitoring

Aptic continuously reviews your business and brings important issues, opportunities, and decisions to your attention. You get one place to see what needs your attention, what is being worked on, and what changed after decisions were made - without digging through reports.

  • Clear cards that explain what happened, why it matters, and what to do next
  • One place for issues, opportunities, approvals, and follow-ups
  • Less noise over time as Aptic learns what you dismiss or approve
Reactive

Ask Aptic anything

Ask a business question in plain language, like "Why are sales down?" or "What should we focus on this month?" Aptic gathers the context, runs the right analysis, and gives you one clear answer.

  • No need to choose an agent or framework
  • Honest about missing or weak data
  • Answers can become recommendations, tasks, experiments, or decisions
The operating model

A consulting team sized for your ambitions, not your headcount.

See clear findings, recommendations, approvals, and progress updates.

You

You set the goals and approve every important decision. Aptic works for you, not the other way around.

Aptic Your always-on consulting firm

Specialist offices

Executive Strategy & Transformation Product Management Management Consulting Marketing & Growth Operations Consulting Finance Consulting Brand, Design & Communications Revenue Operations Lifecycle & Retention Legal & Compliance Technology & Cloud Security & Compliance

Each area is staffed by

AI agents

Continuously review the business, investigate issues, and prepare recommendations.

Human consultants

Supervise the agents, review sensitive work, and step in when judgment is needed.

Nothing risky happens until you approve it - every recommendation routes back to you through the approval system.

Control and trust

Aptic can help do the work, but you stay in control.

Aptic is designed to be useful in the real world, not just insightful on a slide. You decide what support you want, what needs your approval, and what stays firmly with your team.

You stay in charge

Important decisions remain yours. We bring a clear recommendation and the context to make it with confidence.

Support fits your business

Use Aptic for advice, planning, coordination, or approved follow-through—at the pace and level of involvement that works for you.

Progress stays visible

You can see the priorities, decisions, and outcomes that matter, without having to manage another complex system.

Give your business a team that keeps working.

Aptic is currently in private beta. Tell us about your business, what you are trying to improve, and where you need better support.