Know which clients are profitable.
Compare fees with the hours your team actually spends. Spot unpaid extra work and decide where to adjust scope or pricing.
Three questions worth answering.
Bring your records together to see the full picture.
What is our real hourly rate per client?
Divide each client fee by the hours spent, including unlogged time.
Where are we doing unpaid extra work?
Track extra revisions, meetings, and requests outside the agreed scope.
Are we winning the work we are good at?
See which types of work earn a profit and keep clients coming back.
More hours. Same fee. Less profit.
What these numbers suggest when viewed together.
-
Time tracking
Hours on the largest retainer up 34% over two quarters
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Invoicing
Fee unchanged for eleven months
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Delivery
Average rounds of revision up from two to five
Recommended next step
The hourly rate on this account fell from $95 to $71 as revisions grew. Review the revision limit or fee before the next renewal.
Why this recommendation?
Confidence: High. Time records, invoices, and revision history show the same pattern.
Compare hours with fees to see what the client really earns.
What Aptic reads in an agency.
Connections are read-only by default. Changes need separate permission.
- Time tracking and project tools: hours, tasks, delivery stages
- Invoicing and accounting: fees, payment timing, cost of delivery
- CRM and pipeline: what you win, what you lose, and how long it takes
- Client communication volume as a signal of scope, not as content to read
Where we focus first.
These specialists work together on your priorities.
Finance
Compare fees, hours, and profit by client.
Operations
Find work that overruns and causes extra revisions.
Strategy
Choose which services to grow, reprice, or stop.
Your first 30 days.
- 01
Hourly earnings by client
Compare fees with hours spent on each account.
- 02
Unpaid extra work
Find where the work grew but the fee stayed the same.
- 03
A plan to adjust scope or fees
Choose changes for the two least profitable accounts, then check results.
See what each client really earns.
Tell us about your business and what you want to improve.