More sales should mean more profit.
Bring ads, orders, shipping, and returns together. See what each product earns and where costs eat into growth.
Three questions worth answering.
Bring your records together to see the full picture.
What does each product really earn?
Check profit after discounts, shipping, fees, and returns.
Which channels bring new customers?
Compare ads, email, and other channels without counting the same order twice.
Why did repeat purchase slow down?
Check delivery times and returns for reasons customers do not come back.
Sales up 18%. Profit down.
What these numbers suggest when viewed together.
-
Ad platform
Ad spend up 40%, reported return on ad spend steady
-
Storefront
Revenue up 18%, average order value down 9%
-
Fulfillment and returns
Return rate on one variant up from 6% to 21%
Recommended next step
One product variant is driving sales but has a 21% return rate. Test pausing its ads for two weeks, then check profit after returns and fees.
Why this recommendation?
Confidence: Medium-high. Eight weeks of orders support the finding. The two-week test checks whether the change helps.
Ads show sales. Returns show costs. You need both to judge profit.
What Aptic reads in an online store.
Connections are read-only by default. Changes need separate permission.
- Your storefront: orders, products, discounts, customers
- Advertising and email platforms: spend, campaigns, sends
- Fulfillment, shipping and returns: cost per order, delivery time, return reasons
- Accounting: product costs, fees, revenue, and profit
Where we focus first.
These specialists work together on your priorities.
Marketing
Compare marketing costs with profit after returns and fees.
Operations
Check delivery times, returns, and order handling costs.
Finance
Review profit by product and sales channel.
Your first 30 days.
- 01
Profit by product
See what each product earns after discounts, shipping, fees, and returns.
- 02
Results by channel
Compare sales sources without counting the same orders twice.
- 03
First changes, measured
Try two changes and review their results after two weeks.
Find out what your products earn.
Tell us about your business and what you want to improve.