Aptic
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Aptic for ecommerce

More sales should mean more profit.

Aptic brings ads, orders, shipping, and returns together, shows what each product really earns, and moves ad spend toward what is profitable, within your limits. No spreadsheets required.

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Built on experience with

Where Aptic helps

Three questions worth answering.

Aptic's offices answer them from your own records, then act on the answer within your settings.

What does each product really earn?

Check profit after discounts, shipping, fees, and returns.

Which channels bring new customers?

Compare ads, email, and other channels without counting the same order twice.

Why are fewer customers coming back?

Check delivery times and returns for reasons customers do not order again.

An example

Sales up 18%. Profit down.

What these numbers suggest when read together.

Illustrative example

  • Ads

    Ad spend up 40%, and the ad platform says results are steady

  • Online store

    Sales up 18%, average order size down 9%

  • Shipping and returns

    Returns on one product size up from 6% to 21%

Recommended next step

One product size is driving sales but one in five comes back. Test pausing its ads for two weeks, then check profit after returns and fees.

Why this recommendation?

Confidence: Medium-high. Eight weeks of orders support the finding. The two-week test checks whether the change helps.

Ads show sales. Returns show costs. You need both to judge profit.

What connects

What Aptic reads in an online store.

You choose what Aptic can see. Reading a source does not authorize changes.

  • Your online store: orders, products, discounts, customers
  • Ads and email: spend, campaigns, and messages sent
  • Shipping and returns: cost per order, delivery time, return reasons
  • Accounting: product costs, fees, sales, and profit
What connects, in detail
Your offices

Where Aptic's offices start.

They share one picture of your business and do the work within the autonomy you set.

Marketing

Compare marketing costs with profit after returns and fees.

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Operations

Check delivery times, returns, and order handling costs.

Explore the office

Finance

Review profit by product and sales channel.

Explore the office
Getting started

Your first 30 days.

  1. 01

    Profit by product

    See what each product earns after discounts, shipping, fees, and returns.

  2. 02

    Results by channel

    Compare sales sources without counting the same orders twice.

  3. 03

    First changes, measured

    Try two changes and review their results after two weeks.

Your people and partners

We work with the people you already have.

Aptic does not replace the people who create for your business. We work with your team, designer, or creative agency on design, copy, and other creative work that people make, and with the professionals you already use, like your accountant or attorney. When you need someone new, we can introduce partners we work with.

How we work with partners
Straight answers

Common questions.

Which store and ad tools work with Aptic?

Aptic works with common store, ad, email, and accounting tools, and with exports where there is no direct connection. See Integrations for details.

Can Aptic change my ads?

Only within the autonomy and limits you set. Changes like pausing an ad can wait for your approval, or run on their own within a budget you define.

Do I need clean data first?

No. Aptic flags gaps, conflicting figures, and orders counted twice before relying on them.

Is my store too small for Aptic?

No. Aptic works for online stores of many sizes, including ones run by an owner and a few people.

Bring expert help to your business.

We are bringing companies on in small groups. Tell us about your business and we will reach out when there is a place for you.

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