More sales should mean more profit.
Aptic brings ads, orders, shipping, and returns together, shows what each product really earns, and moves ad spend toward what is profitable, within your limits. No spreadsheets required.
Built on experience with
Where Aptic helps
Three questions worth answering.
Our consultants and AI agents answer them from your own records, then act on the answer within the limits you set.
What does each product really earn?
Check profit after discounts, shipping, fees, and returns.
Which channels bring new customers?
Compare ads, email, and other channels without counting the same order twice.
Why are fewer customers coming back?
Check delivery times and returns for reasons customers do not order again.
An example
Sales up 18%. Profit down.
What these numbers suggest when read together.
-
Ads
Ad spend up 40%, and the ad platform says results are steady
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Online store
Sales up 18%, average order size down 9%
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Shipping and returns
Returns on one product size up from 6% to 21%
Recommended next step
One product size is driving sales but one in five comes back. Test pausing its ads for two weeks, then check profit after returns and fees.
Confidence: Medium-high. Eight weeks of orders support the finding. The two-week test checks whether the change helps. Ads show sales. Returns show costs. You need both to judge profit.
What connects
What Aptic reads in an online store.
You choose what Aptic can see. Reading a source does not authorize changes.
- Your online store: orders, products, discounts, customers
- Ads and email: spend, campaigns, and messages sent
- Shipping and returns: cost per order, delivery time, return reasons
- Accounting: product costs, fees, sales, and profit
Where the work starts
The parts of the business that lead.
Every area works from one picture of your business, so each change accounts for the others.
Strategy
Choose which products and channels to grow, and which to drop.
Marketing
Compare marketing costs with profit after returns and fees.
Finance
Review profit by product and sales channel.
Operations
Check delivery times, returns, and order handling costs.
Technology
Improve product pages and checkout, and keep the store, ads, and accounting in sync.
Getting started
Your first 30 days.
- 01
Profit by product
See what each product earns after discounts, shipping, fees, and returns.
- 02
Results by channel
Compare sales sources without counting the same orders twice.
- 03
First changes, measured
Try two changes and review their results after two weeks.
Straight answers
Common questions.
Which store and ad tools work with Aptic?
Aptic works with common store, ad, email, and accounting tools, and with exports where there is no direct connection. See Integrations for details.
Can Aptic change my ads?
Only within the limits you set. Changes like pausing an ad can wait for your approval, or run on their own within a budget you define.
Do I need clean data first?
No. Aptic flags gaps, conflicting figures, and orders counted twice before relying on them.
Is my store too small for Aptic?
No. Aptic works for online stores of many sizes, including ones run by an owner and a few people.
Bring expert help to your business.
We are bringing companies on in small groups. Tell us about your business and we will reach out when there is a place for you.