Fill the chairs with clients who come back.
A busy first-visit offer can still lose money. Aptic compares bookings, rebooking, stylist time, and sales, and shows which offers, services, and hours help you earn more.
Built on experience with
Three questions worth answering.
Aptic's offices answer them from your own records, then act on the answer within your settings.
Do new clients come back?
See which ads and offers bring clients who rebook, and which bring one visit at a discount.
Where do chairs sit empty?
Compare bookings with staff hours by day and time.
Which services earn the most?
Compare services by time in the chair, product cost, and price.
New clients from ads. Few who come back.
What these numbers suggest when read together.
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Meta Ads
New-client bookings up 34% since the first-visit offer started
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Booking system
18% of offer clients rebooked within 8 weeks, against 52% of referred clients
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Point of sale
Offer clients spend about half as much per visit, and buy almost no retail products
Recommended next step
The offer may be filling chairs with deal seekers who rarely return. Test it only on the quiet weekday hours, and ask every new client to rebook at checkout.
Why this recommendation?
Confidence: Medium. Booking and sales records support the idea. A full eight-week cycle is needed to compare rebooking after the change.
Judge an offer by who comes back, not by who books once.
What Aptic reads in a salon or spa.
You choose what Aptic can see. Reading a source does not authorize changes.
- Bookings: appointments, no-shows, cancellations, and rebooking
- Point of sale: services, retail products, tips, and discounts
- Ads and social: Google Ads, Meta Ads, and where new clients found you
- Scheduling and payroll: stylist hours, commission, and staff costs
Where Aptic's offices start.
They share one picture of your business and do the work within the autonomy you set.
Your first 30 days.
- 01
Rebooking by source
See which ads, offers, and referrals bring clients who return.
- 02
Chair use by day and hour
Find the quiet hours worth filling, and the full ones worth repricing.
- 03
Services ranked by profit
See what each service earns per hour in the chair.
We work with the people you already have.
Aptic does not replace the people who create for your business. We work with your team, designer, or creative agency on design, copy, and other creative work that people make, and with the professionals you already use, like your accountant or attorney. When you need someone new, we can introduce partners we work with.
Straight answers
Common questions.
Will Aptic change our ads or prices?
Aptic proposes changes to your ads and offers with the evidence behind them. Changes happen only within the permissions you set, and prices stay your decision.
Does it work with our booking system?
Aptic works with common booking, point-of-sale, and accounting tools, and with exports where there is no direct connection. See Integrations for details.
How do you know if an offer worked?
Aptic follows the clients each offer brought over the weeks after, compares them with clients from other sources, and says plainly when the result is unclear.
We are a single salon. Is Aptic a fit?
Yes. Aptic works for single locations as well as groups. Tell us what you want to improve and we will help assess the fit.
Bring expert help to your business.
We are bringing companies on in small groups. Tell us about your business and we will reach out when there is a place for you.