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How MAV Salon Studio is growing beyond a small salon.

MAV Salon Studio started as a small salon in Henderson, Nevada, and is growing into fourteen private suites rented to independent beauty professionals. Aptic’s consultants are working with the studio on that growth, from strategy and positioning to the brand, the website, and local search.

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Client
MAV Salon Studio, a small salon growing into a salon suite studio
What they do
Private suites for licensed hairstylists, barbers, estheticians, and other beauty professionals
Market
Henderson, Nevada
Areas involved
Strategy, marketing, and technology
The starting point

A small salon, ready for its next stage.

MAV Salon Studio began as a small salon. Its next step is a bigger one: fourteen private suites around a shared shampoo area, with a waiting area, break room, laundry, and storage, rented to independent professionals who run their own businesses.

That growth changes who MAV has to win over. Alongside salon clients, it now needs stylists, barbers, estheticians, and other specialists deciding where to take their own book of clients. Before they call, they want to know what a suite includes, whether they need a license, and whether they can see the space first.

MAV needed a plan for the growth, a clear reason for professionals to choose it, a website that answers their questions plainly, and a way to be found by those searching for a suite nearby.

The goals

What the work set out to do.

Each one is a goal from our use cases. The bars show where in the business the work sat.

Goal StrategyMarketingFinanceOperationsTechnology
Plan the next stage Strategy: Leads the work Marketing: Plays a part Finance: Plays a part Operations: Plays a part
Turn the website into sales Marketing: Leads the work Technology: Leads the work
Win more customers Strategy: Plays a part Marketing: Leads the work Finance: Plays a part Technology: Plays a part
  • Leads the work
  • Plays a part
See every goal Aptic works on
Goal by goal

What Aptic did, and what changed.

Every change was proposed with its reasoning and made once the client approved it.

01 Plan the next stage

Grow from a small salon into a suite studio.

Where it started
A small salon with room to become a bigger business: fourteen private suites for independent beauty professionals.
What changed
A clear plan and position for the studio, which the brand, the website, and local search now follow.
About this goal
What Aptic did Under way

  1. Plan the next stage

    What the growth takes, and what to settle first.

  2. Choose who the suites are for

    Licensed independent professionals, from hairstylists to nail technicians.

  3. Find what sets MAV apart

    More than a room for rent: working for yourself without working alone.

  4. Map the path to a lease

    From first contact to a tour, a chosen suite, and a signed lease.

02 Turn the website into sales

A website that answers before they call.

Where it started
Professionals want to know what a suite includes, whether they need a license, and whether they can see the space first.
What changed
A new website, live at mavsalonstudio.com, with Google Analytics measuring every visit.
About this goal
What Aptic did Under way

  1. Five pages, one job each

    The suites, the studio’s story, common questions, and how to get in touch.

  2. One next step

    Every page leads to the same path: get in touch, tour, choose a suite.

  3. Measured from day one

    Google Analytics shows how professionals find and use the site.

  4. Managed as MAV grows

    Kept current as details like the street address are confirmed.

03 Win more customers

Help the right professionals find MAV.

Where it started
Growing into suites meant a new audience: professionals deciding where to take their own book of clients.
What changed
A brand voice, one message across the site, and a local listing for professionals nearby.
About this goal
What Aptic did Under way

  1. A brand voice

    Warm, clear, and direct: a place to belong as well as a place to work.

  2. One message everywhere

    The same position on every page and in every listing.

  3. Local search

    The studio’s local listing set up for professionals nearby.

  4. Search-ready pages

    Built for the searches professionals make for a salon suite in Henderson.

Aptic for beauty and personal care See how Aptic works
The results

A new website, the data behind it, and a plan.

MAV now has a website built for the professionals it wants to reach, the measurement to see what works, and a clear direction for the growth.

A new website

Designed and built around the studio’s position, with one clear path from first visit to a tour.

Google Analytics in place

Visits and inquiries are measured, so each next decision starts from real numbers.

Strategic insights

Who the suites are for, what sets MAV apart, and what to settle first as the studio grows.

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