Aptic
English
Get started
How Aptic works

See more. Decide better. Get it done.

You set the direction. Aptic's consultants and AI agents read the whole business, plan the work, carry it out, and learn from every result.

Get started See how it works

Dunder Mifflin Home

Illustrative data

What Aptic did · October 1 – October 30

212 pieces of work finished in 30 days.

Aptic made 41 changes to the business in that time, each one approved by you or inside your limits.

  • Work finished

    212

    54 in the last 7 days

  • New business accounts

    38

    12 more than September

  • Cost per new account

    $61

    Down from $94

  • Open work

    64

    • Being done 18
    • Waiting for you 3
    • Checking results 37
    • Blocked 6

This week

  • Marketing The bulk paper campaign now reaches office managers within 20 miles of Scranton. Changed Budget moved from the broad office supplies campaign, inside your limit.
  • Finance Two invoices over 60 days were sent reminders, with your wording.
  • Operations Thursday deliveries are 92% booked. New orders now show Friday delivery.

Team at work

  • Your consultant Reviewing Reviewed 6 changes this week
  • Paid media agent Working 4 assignments in progress
  • Finance agent Needs you 2 items need your input

How it works

A better way to get expert help.

  1. IContext

    Every plan starts from your business.

    Connect your ad accounts, website, sales, and accounting once. Aptic learns how the business makes money and keeps that picture current.

  2. IIPlan

    A plan for every goal.

    Tell Aptic the goal. It looks at what has worked before and recommends the priorities, the work, and the budget, for you to approve.

  3. IIIDo

    The work, done in your tools.

    The agents do the analysis and day-to-day work around the clock. The consultants guide it, check it, and take on what needs a person.

  4. IVApprove

    Nothing big happens without you.

    Anything outside your limits comes to you first, with the reason, the risk, and how to undo it.

  5. VCheck

    Every change is checked.

    Aptic measures each change against the result it was meant to bring, and says plainly whether it worked.

  6. VILearn

    Each result improves the next.

    What worked, what didn't, and why stays on record, so every new plan starts from it.

Under the hood

What sits behind every piece of work.

01 Analysis

Answers built on evidence.

Aptic answers business questions from your own records, keeps facts apart from estimates, and says how sure it is.

When the numbers change, it goes back and checks the conclusion.

Dunder Mifflin Analytics

Illustrative data
Projected

Question

Will we have enough cash through the summer?

Cash balance, next 13 weeks

The forecast falls from about $38,500 in week 1 to its lowest point of about $18,400 in week 9, then recovers to about $30,800 by week 13. The low end of the range dips below the $15,000 floor in weeks 8 to 10.

Week
  • Forecast
  • Likely range
  • Your cash floor

Answer: Lowest point in week 9: about $18,400, above your $15,000 floor. The low end of the range dips below it in weeks 8 to 10.

How sure
Medium
Range from
How far off past sales forecasts were

What it means

Two supplier bills and the quarterly tax payment land in the same weeks as the slowest sales. Moving one bill two weeks later, or collecting the two oldest invoices, keeps even the low end above your floor.

Based on

Your bank balance, open invoices and bills from your accounting system, purchase orders, recurring expenses, and the sales forecast.

What would make it surer

Connecting payroll, so pay dates come from the schedule instead of an average.

Checked afterward

As the weeks pass, Aptic scores this forecast against what actually happened, and that record sets how wide the next range is.

  • More than one measure

    Revenue, margin, cash, and capacity are read together, so no single number decides alone.

  • Facts apart from estimates

    Every answer says what it is based on and how sure it is.

  • Checked afterward

    Forecasts are scored against what happened, and that record sets the next range.

02 Memory

A record that keeps up with your business.

Every decision is kept with the reason, the options set aside, and the sources behind it.

Assumptions carry a review date, so old thinking never quietly drives new spending.

Dunder Mifflin Home

Illustrative data
Active

Decision

Stop the ads on search terms that brought clicks but no bookings.

Decided
March 6
Approved by
Owner

Why

“These terms take almost half the ad budget and haven't brought a booking since January.”

In your words, when you give one.

Options set aside

  • Pause the campaign: it would also stop the brand traffic.
  • Cut the whole budget: it would also cut the searches that do book.

Sources

  • Approval in Aptic, March 6 The owner's approval, with the reason in their words.
  • Search terms report, January 1 to March 5 Shows these terms brought clicks but no bookings.
  • Campaign change history, March 6 Confirms the ads on these terms were stopped.
  • Booking reports, March 7 to April 17 The bookings the result is measured on.

Earlier versions

One correction, March 8: the owner added a search term that had been left out.

Measured result: Bookings from search held steady while ad spending fell.

A before-and-after only, not measured against a control. Not ruled out: another change to the same campaign that week.

  • Where it came from

    Each understanding links to the records and conversations behind it.

  • Your words, kept

    The reasons you give stay with the decision, in your words.

  • Lessons carried over

    What one part of the business learns shapes the next plan in another.

03 Control

You stay in charge.

Connecting a tool gives Aptic access for the agreed work. Permission to change things is granted separately, with limits on scope and spending.

Every change is on record, with a way back.

Dunder Mifflin Needs you

Illustrative data
Medium risk Marketing · Open since Wednesday Expires Friday, 5pm

Launch a Google Ads search campaign for letterpress invitations at $40 a day.

Letterpress invitations are your most profitable line, at a 52% margin, and the press has room for about 40% more orders.

Expected gross profit
About +$3,100 a month, estimated
Confidence
Medium
Risk
Medium
If it goes wrong
Pause it; spend already made stays spent

Why this is proposed

Raised by your request in Ask Aptic

Search already brings most new letterpress orders, and the line earns your highest margin. Paid search can reach more of the same buyers while the press has spare capacity.

Expected benefit

More orders on your most profitable line, with spend capped at $40 a day and results reviewed after two weeks.

If you leave it: Growth continues from unpaid search only.

What will change

New search campaign (Google Ads)

Daily budget$40

ReviewAfter 2 weeks

  • Limits you set

    Budgets, scope, and what Aptic may do without asking.

  • Every change on record

    Who approved it, why, and what it changed.

  • A way back

    Each change says how to undo it before you approve it.

Integrations

Works with the tools you already use.

Aptic works in your ad accounts, analytics, website, and accounting, and your accounts stay in your name. This is a sample, not a limit.

  • Google Analytics
  • Google Ads
  • Meta Ads
  • Google Search Console
  • Google Tag Manager
  • Stripe
  • Canva
  • WordPress
  • GitHub
  • Cloudflare
  • Amazon Web Services
  • Google Cloud
  • DigitalOcean
Case study

Expert work, measured results.

Case study · Nonprofit

Nydus Foundation

How Nydus Foundation reached more readers and learners.

Eight offices, one plan: strategy, marketing, and a Google Ad Grant that now brings readers to a free library every day.

Read the case study
Clicks, compared with the period before Aptic
  • 1× Before Aptic
  • 106× Month 1
  • 309× Month 2
  • 350× Month 3

  • 350×

    More clicks

  • −94%

    Cost per conversion

  • 20×

    More of the grant used

  • 3×

    The required click-through rate

All case studies

Ready to see it on your business?

See what Aptic would take on for your business, and how to begin.

Get started