We tell you what to do. You decide, and you execute.
One continuous consulting and management layer, with the decisions and the execution kept on your side. Aptic reads the business continuously, investigates each problem to the explanation the evidence best supports, and hands you a recommendation you are meant to argue with.
You have the hands. You want a better read.
Consulting fits owners whose team can already execute, and whose real constraint is knowing which three things to execute first.
- You have staff, agencies or contractors who do the work once the call is made
- You are deciding on partial information and want the reasoning checked
- You want an outside read that does not need a month of onboarding to give one
- You are not ready to let anything outside your team touch your accounts
The same standards every time, so two similar problems get two comparable answers.
Aptic applies consistent evidence, risk and quality standards without forcing every problem through an identical framework. The reasoning adapts to the question; what does not vary is what has to be established before a recommendation is made.
- 01
Diagnosis
What changed, by how much, and since when - stated in your units, sourced to the systems it came from, with the confidence marked down when the data is thin.
- 02
Best-supported explanation
The credible alternatives are ruled out first, in writing. What survives is cross-read against every other connected system, and what remains uncertain is stated rather than smoothed over.
- 03
Alternatives
At least two courses of action, including the cost of doing nothing. A recommendation with no rejected alternative beside it has not been thought about.
- 04
A recommendation you can challenge
One page: the finding, the likely explanation, the action, the expected impact, the confidence, what could go wrong, and how to test the conclusion. Ask why, and the underlying readings come back.
Written work you can act on, forward, or hand to your board.
- Recommendations with evidence, expected impact, confidence and risk
- Tracked decisions, tasks and experiments created from what you approve - Aptic organizes the work even where your team carries it out
- Weekly and monthly reviews of the whole business, not one channel
- A living business plan that updates as the numbers move
- Business cases for the decisions that need one
- Board- and lender-ready reports you can send without rewriting
- A verdict two weeks after each decision, including the null results
The line, stated plainly.
Consulting advises. It does not act on your systems, and saying so is more useful than a caveat buried in a contract.
- Aptic makes no change to any connected account under this engagement
- No campaign is paused, no price is edited, no message is sent
- Every recommendation ends with a next step for a person on your side
- You can move to Management later, and the record and the plan come with you
Get a read on your business before you commit to anything.
Aptic is in private beta. Tell us what you run and what you are trying to fix, and we will tell you honestly whether it is a fit.