A freelancer does one job well. When the website, ads, books, and reports each sit with a different person, someone still has to connect them, and that someone is usually you.
Side by side
FreelancersOne skill each.
ApticStrategy, marketing, finance, operations, and technology.
FreelancersYou.
ApticOur consultants.
FreelancersTheir own piece.
ApticThe whole business, read together.
FreelancersDepends on the person.
ApticEvery change reviewed by a consultant, then checked against results.
FreelancersChanges when people move on.
ApticOne team that keeps your history.
FreelancersSet up however each person works.
ApticIn your name, with every change and its history.
Their strengths
A logo, a one-time site build, a set of photos.
Illustration, photography, or specialist code.
Help for a few weeks, then done.
The gaps
Briefs, deadlines, and handoffs land on you.
The next person starts over.
The website, the ads, and the books are judged separately.
With Aptic
Our consultants and AI agents work from the same picture of your business.
You approve the changes, without managing the people making them.
What was tried, what changed, and what it did are kept for the next decision.
Choosing well
How MAV Salon Studio is growing beyond a small salon.
A small salon growing into a salon suite studio, with a plan for the growth, a new website, and local search.
Read the case studyStraight answers
Yes. Aptic starts from your existing accounts and their history, so the work carries on without starting over.
You do. Our consultants propose each change with the reasoning behind it, and nothing is made until you approve it.
With the goal that matters most to you now, such as reaching more customers or a better website.
We are bringing companies on in small groups. Tell us about your business and we will reach out when there is a place for you.