A fractional CMO or CFO brings experience a few days a month, and the work still needs someone to do it. Aptic's consultants bring the judgment, and the team does the work every day.
Side by side
A fractional executiveA few days a month.
ApticEvery day.
A fractional executiveYou, or the people they direct.
ApticOur consultants and AI agents.
A fractional executiveOne function.
ApticStrategy, marketing, finance, operations, and technology.
A fractional executiveMade within their role.
ApticEach change proposed with its reasoning, and made once you approve.
A fractional executiveOne person.
ApticA team that keeps your history.
A fractional executiveReviewed in their next session.
ApticEvery change checked afterward against your records.
Their strengths
Joins leadership meetings and manages your staff.
Can represent the company to lenders, investors, and buyers.
Years of running marketing or finance.
The gaps
For most of the month, the work waits.
A finance lead does not run campaigns, and a marketing lead does not price jobs.
The plan still needs people to carry it out.
With Aptic
Our consultants set the direction, and the team carries it out.
Marketing, finance, and operations decisions are read against each other.
Work continues between conversations, within the limits you set.
Choosing well
How MAV Salon Studio is growing beyond a small salon.
A small salon growing into a salon suite studio, with a plan for the growth, a new website, and local search.
Read the case studyStraight answers
No. Aptic takes on the analysis, the planning, and the day-to-day work. Leading your people and signing for the company stay with you.
Only within what you authorize. Anything outside those limits comes back to you.
With the goal that matters most to you now, such as reaching more customers or a plan for growth.
We are bringing companies on in small groups. Tell us about your business and we will reach out when there is a place for you.