Marketing that answers to the whole business.

Side by side

Where the two differ.

  • What the work looks at

    A marketing agencyThe channels in the contract.

    ApticAds, website, sales, margins, and capacity, together.

  • How success is read

    A marketing agencyClicks, leads, and channel reports.

    ApticCustomers won, and what they earned.

  • Your accounts

    A marketing agencySometimes set up under the agency.

    ApticIn your name, with every change and its history.

  • How often

    A marketing agencyOn the reporting schedule.

    ApticEvery day.

  • Changes

    A marketing agencyMade by the account team.

    ApticProposed with the reasoning, and made once you approve.

  • Beyond marketing

    A marketing agencyMarketing only.

    ApticStrategy, finance, operations, and technology.

Their strengths

What an agency does well.

  • Creative at scale

    Video shoots, brand campaigns, and production crews.

  • Channel depth

    Specialists who spend every day inside one platform.

  • Large media plans

    Buying across many channels at once for a big launch.

The gaps

Where the agency model falls short.

  • It sees its channel

    A lead that never paid can still look like a win in the report.

  • It reports monthly

    Problems wait for the next report.

  • Marketing stops at marketing

    Pricing, capacity, and cash decisions sit outside the contract.

With Aptic

How Aptic runs your marketing.

  • Reads the sale, not the click

    Campaigns are judged by the customers they bring and what those customers earn.

  • Works every day

    Spend, bids, pages, and email are reviewed as results come in, not once a month.

  • Keeps everything yours

    Accounts stay in your name, and every change keeps its history.

When an agency is the better choice.

  • You need large creative production, such as video or a brand campaign.
  • One channel at large scale is the whole job.
  • Someone on your team already ties marketing to the numbers.

How the work looks in practice.

Case study · Nonprofit

Nydus Foundation

How Nydus Foundation reached more readers and learners.

An education nonprofit reaching more readers, with one plan across the organization and a Google Ad Grant put to work.

Read the case study
Clicks, compared with the period before Aptic
  • 1× Before Aptic
  • 106× Month 1
  • 309× Month 2
  • 350× Month 3
  • 350×

    More clicks

  • −94%

    Cost per conversion

  • 20×

    More of the grant used

  • 3×

    The required click-through rate

Straight answers

Common questions.

Can Aptic take over from our current agency?

Yes. Aptic starts from your existing accounts and their history, so nothing has to be rebuilt.

Who owns the ad accounts?

You do. Aptic works in your accounts, and every change and its history stay with you.

How do I know the work helped?

Every change is checked afterward against the records it was meant to move.

Which channels does Aptic run?

The current pilot carries out changes in Google Ads, Meta Ads, and email.

Bring expert help to your business.

We are bringing companies on in small groups. Tell us about your business and we will reach out when there is a place for you.