You do not have numbers yet. You do have assumptions.
A business with no trading history is not a business Aptic cannot read. It is one where every conclusion rests on something you believe rather than something you have measured - so the work is to write those beliefs down, price them, and find out which ones are wrong before they cost you a year.
Your assumptions become a record, not a mood.
Aptic asks what you are assuming about your customer, your price, your channel and your costs, writes each one down with the number attached, and marks which ones the whole plan depends on. From that point they can be tested rather than argued about.
- Every assumption is stated as a number you can be wrong about
- The plan is ranked by which assumption would break it hardest
- When real data arrives, each assumption is scored against it - including the ones you got right
- Nothing is presented as a finding when it is a belief; the two are labelled differently throughout
Four pieces of work that do not need a trading history.
None of these require a single sale. All of them get sharper the moment one happens.
A plan with the arithmetic done
Price, unit cost, volume and fixed cost, worked through to the point where the business breaks even - and to what has to be true for it to.
A test order for your riskiest beliefs
Which assumption to test first, what would count as it passing, and the cheapest way to find out. Testing the wrong one first is how runway disappears.
A runway figure that updates
What you have, what you are spending, and how long that lasts under each scenario - recalculated as decisions change it rather than rebuilt in a spreadsheet each month.
A launch sequence with owners
What has to happen, in what order, who owns it, and what is blocking what - so the launch does not turn into a list nobody is tracking.
The first real numbers change the job, not the relationship.
From your first sale, Aptic starts replacing assumptions with measurements - one at a time, saying which ones held and which did not. The plan you started with does not get quietly rewritten to look like it was right all along; it gets scored.
- Assumptions are marked confirmed, wrong, or still untested - and the wrong ones stay in the record
- The plan updates from the real numbers as they replace the estimates
- Once there is enough history, the normal loop takes over: watch, find, investigate, recommend, decide, act, measure
The honest limits of working without data.
Aptic can work from assumptions. It cannot work from nothing, and it will not manufacture confidence it has not earned.
- No invented market statistics presented as your numbers
- No projection stated with a confidence the inputs do not support
- Aptic cannot tell you whether people want your product - it can tell you what would have to be true, and the cheapest way to find out
- If you have no assumptions to work from either, the first conversation is about that, not about a plan
Find out which of your assumptions is the expensive one.
Aptic is in private beta. Tell us what you are building and what you are assuming, and we will tell you honestly whether it is a fit.