Pro Bono Program

Elevating Missions Through Expert Marketing & Technology Solutions

Mission Statement

At Aptic Consulting, we empower nonprofits by providing expert marketing technology, analytics, and business strategy consulting services. We believe in driving positive change, promoting equality, and supporting organizations that serve our communities. Through our selective pro bono program, offered at no charge to most of the projects we choose, we aim to remove barriers, strengthen neighborhoods, and create sustainable growth.

Our efforts are focused on several key imperatives:

  • Removing barriers and improving access to essential business services.
  • Equipping disadvantaged and underserved businesses, organizations, and non-profit groups with the resources and tools needed to expand and improve their results.
  • Strengthening neighborhoods, and promoting economic development in the communities we serve.

Not every organization may meet our eligibility requirements to participate in our Pro Bono Program. Aptic Consulting sets these guidelines and determines an organization’s qualification at its sole discretion. We reserve the right to grant or deny an organization’s application or participation in the program, or to discontinue the program, at any time, for any reason, and to supplement or amend our eligibility guidelines at any time.

What We Help With

Our role is to provide strategic consultation and guidance to help your organization make informed decisions, maximize resources, and drive lasting impact. While we offer support and best practices, our focus is on partnering with you—ensuring your team remains at the forefront of day-to-day execution.

Our Services

MarTech Consulting

Optimize MarTech stacks (CRM, CDP, automation) for seamless integration and performance.

Strategy Consulting

Align goals with actionable roadmaps, audience insights, and impact metrics.

Analytics Consulting

Utilize tracking, dashboards, and insights for continuous optimization.

Who Can Apply

Non-Profit Entities

We collaborate with non-profit entities that are committed to serving the public good and require assistance in optimizing their marketing, technology, and business strategies.

Minimum criteria

  • Priority is given to small organizations (under 20 members).
  • Clear plan for growth and community benefit.
  • Commitment to sustainable practices and community engagement.

We welcome applications from organizations that hold a valid charitable status with either the IRS in the United States (501(c)3), or via similar governmental departments in other countries. Check Percent’s definitions for each country’s required documentation by this link: Percent’s Nonprofit Definitions.

    Our Process

    1.) Discovery & Consultation

    We begin by exploring your goals, challenges, and needs to ensure alignment with our expertise. This step clarifies whether our approach and capabilities are the right fit for your organization’s mission and objectives.

    2.) Strategic Planning

    If we’re a good match, we craft a tailored proposal that outlines the scope, milestones, timelines, and deliverables. Our collaborative planning process ensures both teams share a clear vision and goals.

    3.) Implementation

    Once the plan is approved, our team executes the project, maintaining open communication and providing regular updates. We remain actively involved, offering continuous guidance and adjustments to maximize results and ensure long-term success.