What Aptic finds in a business like yours.
The method is the same in every sector: read every system together and say what no single one of them could. What changes is the units, the systems and the specific way money goes missing. Pick the closest match.
Each with its own worked example.
These are illustrative examples, not client results - built from the patterns each sector runs into most.
Ecommerce
Where returns, shipping and paid acquisition quietly cancel out the growth.
Revenue up 18%. Contribution down.Retail and hospitality
Where a busier week and a worse week are the same week.
Covers up 12%. Takings flat.Agencies and service businesses
Where your biggest client is the one you are subsidising.
Revenue flat. Everybody busy. Margin gone.SaaS and subscription
Where more signups is the thing that broke the funnel.
Signups up 26%. Payback further away than before.Professional services
Where the cash problem is not sales - it is unbilled work.
A full diary, a healthy pipeline, and no cash.Nonprofits and community organisations
Where more funding can mean less capacity to deliver it.
Income up 22%. Two months less runway.The method does not depend on the sector.
These six exist because they are where we have the most pattern to draw on, not because Aptic is limited to them. If your business is not here, the first review will still read every system you connect together - and the pages above will tell you what that looks like in practice.
See how it worksSee what Aptic finds in your business.
Aptic is in private beta. Tell us what you run and what you are trying to fix, and we will tell you honestly whether it is a fit.