Find new advanced opportunities to improve their existing Google Analytics implementation and other data sources. Primary interest was in offline attribution and be able to see the full user journey and tie a clinic appointments and check-ins for each location back to a digital campaign.
Offline Attribution and Analytics Support for Healthcare Company
Goal
Client
National Healthcare Clinic Network
What We Did
- Analytics Consulting
- Microservice Application Development
- Tag Management Support
Technologies Used
- Google Analytics
- Google Tag Manager
- Google BigQuery
- Google Cloud Functions
Project Outcome
Solution
- Started by mapping the user journey and build an automated solution to account all conversion points to ensure full offline conversion attribution.
- Developed the technical plan and developed multiple server-less functions within Google Cloud Platform to ensure a real-time offline data sync with between the appointment system and Google Analytics.
- Created a long term plan for additional analytics opportunities for the future.
Results
- Allowed the marketing and product teams to get the entire view of their funnels and journeys in order to optimize the performance of each stage.
- Saved the teams time of having to manually collect disparate data to analyze it only to get a partial view.
- Created efficiency and cost-effective by using a server-less solution