Top 10 fastest growing US ecommerce startup


Build a data warehousing and reporting solution for a fast growing ecommerce company with 200M+ in sales. Current solution used data manually entered into Google Sheets and a single connector to run raw queries from BigQuery for manual upload into Tableau.


  • API Data Ingestion into Data Warehouse
    • Google Analytics Core Reporting API
    • Facebook
    • Shopify
    • Snapchat
    • Pinterest
    • Klaviyo
    • Friendbuy
    • Criteo
    • Hootsuite
  • Reporting Automation Solutions
    • Tableau
    • Google Sheets
    • Slack

Technologies Used

  • Google Analytics Reporting API
  • Google BigQuery
  • Facebook Ads Insights API
  • Shopify Marketing Activities API
  • Shopify Data Warehouse API
  • Amazon Web Services – EC2 Ubuntu
  • Amazon Web Services – Lambda + API Gateway
  • Amazon Web Services – Redshift
  • Amazon Web Services – S3
  • Tableau
  • NumPy, boto3, Facebook SDK, singer, custom Python packages

Project Outcome

  • Complete audit of their Google Analytics implementation both in platform and the website.
  • Designed an analytics strategy and collaborated with their product and technology teams throughout the entire process.
  • We did something similar for their iOS and Android applications to ensure they had the same level of data from all their data sources.
  • Used Google BigQuery to join all the data in a single place so it could be joined with their data warehouse to be able to get a full picture of their users.
  • A complete user-level 360 view of their entire user base ready for advanced analysis (pathway, segmentation, churn, etc.).
  • Highly advanced audiences used for activation within the Google Marketing Platform, such as Campaign Manager, DV360, and Google Ads.
  • Dashboards and reporting for management to easily monitor changes and performance.

Free Google Analytics Audits

We partner with Optimo Analytics to get free and automated Google Analytics audits to find issues or areas of improvement in you GA property.

Optimo Analytics Google Analytics Audit Report