Aptic Consulting specializes in understanding customer problems in order to find solutions that will make your company more effective and your customers happy.

When you work with our team, we help you get to the what and the why without bias. We use a data-driven approach to help you make the best decisions for your business.

Using both formative qualitative and quantitative methods, we’ll help you better understand your business in an actionable way.

How We’ll Improve Your Insights

Google Analytics Implementation

If you are not measuring, you can not manage. Accurately tracking the variety of marketing platforms, communications, advertising efforts or campaigns that make up your program is essential to your long-term success.

  1. Analytics Audit
    What tools are you using? What events or goals are you tracking? We assess your current measurement capabilities and measurement strategy
  2. Google Analytics and Google Tag Manager Implementation
    We will provide recommendations and/or implementation services according to your needs, including all required to execute your measurement plan
  3. Automated Dashboards and Reporting
    We’ll also setup and customize reports and dashboards for your business team(s) with the most important information to get insights and performance snapshots.

Audience Insights and Optimization

For clients who want more audience data than what is available through Google Analytics, wel also offer a range of advanced audience analytics capabilities:

  • Heatmapping to capture how users interact with your site pages
  • Funnel tracking to see where in your funnels your audience is falling off
  • Facebook Audience Pixels, for a more granular look at how well your site visitors match your audience objectives
  • Surveys to conduct market research to discover more about audience preferences

Dashboards and Data Visualization

We help your company get a solid handle on your data so that you can begin to develop insights, answer questions, and make better-informed decisions with dashboards and visualizations.

  • Connect to your data
  • Explore, analyze, and visualize your data
  • Choose dashboard designs
  • Develop insights
  • Share and act on results

Let's See How We Can Help You